If you are a smart business then you will know that you dont have to spend alot of money, to make alot of money. Its a case of advertising in the right place, in front of the right people. Too much money is wasted online with companies not targeting their advertising correctly.
In my opinion, search engine optimisation or pay per click advertising is the best way to make your website visitors ultra targeted to your specific business products or services.
Its one thing to get a visitor interested in your service, but its a completely different thing when this visitor is already qualified before he/she hits the website. What do i mean by "qualified"? By this, i mean that the visitor has searched a specific keyword that would sugggest the visitor wants to buy something.
Imagine how many more sales you would make if you targeted keywords with "buy a" before the actual keyword you are targeting. If you targeted "red bike" and then targeted "buy a red bike" then i could almost guarantee that the second keyword would convert into more sales.
There is alot more involved such as the landing page where you are sending your visitors to. If you target the keyword "buy a red bike" then you should obviously direct the visitor to a section of your website that contains a selection of red bikes that cater for all ages and sizes.
This is great advice, especially if you run an ecommerce website that has seo and pay per click as the main sources of traffic. Try this method and watch your conversions rocket.
Before you start your online advertising adventure, its always best to get advice about the most effective ways of online advertising. SEO and Pay per click experts are widely available and can get you more sales for less money.
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